{"id":37417,"date":"2026-04-28T12:26:11","date_gmt":"2026-04-28T03:26:11","guid":{"rendered":"https:\/\/raceweek.co.kr\/?p=37417"},"modified":"2026-04-28T12:26:13","modified_gmt":"2026-04-28T03:26:13","slug":"%ed%95%9c%ec%84%b1%ec%9e%90%eb%8f%99%ec%b0%a8-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98-%ec%b4%9d%ea%b4%84-%eb%a7%a4%eb%8b%88%ec%a0%80-%ec%8b%a0%ec%84%a4","status":"publish","type":"post","link":"https:\/\/raceweek.co.kr\/?p=37417","title":{"rendered":"\ud55c\uc131\uc790\ub3d9\ucc28 \u2018\uace0\uac1d \uacbd\ud5d8 \ucd1d\uad04 \ub9e4\ub2c8\uc800\u2019 \uc2e0\uc124"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\ud55c\uc131\uc790\ub3d9\ucc28\uac00 19\uac1c \uc2e0\ucc28 \uc804\uc2dc\uc7a5\uc5d0 \uace0\uac1d \uacbd\ud5d8 \ucd1d\uad04 \ub9e4\ub2c8\uc800(Customer eXperience Manager, CXM)\ub97c \ub3c4\uc785\ud55c\ub2e4. CXM\uc740 \uac01 \uc804\uc2dc\uc7a5\uc758 \uace0\uac1d \uacbd\ud5d8\uc744 \ucd1d\uad04\ud560 \ucd5c\uace0 \uad00\ub9ac\uc790\ub85c, \uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20\uc758 \uc0c8\ub85c\uc6b4 \ud310\ub9e4 \ubc29\uc2dd\uc778 \u2018\ub9ac\ud14c\uc77c \uc624\ube0c \ub354 \ud4e8\ucc98\u2019(Retail of the Future, RoF) \uc804\ud658\uacfc \ud568\uaed8 \uc2dc\ud589\ub418\uc5c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uc131\uc790\ub3d9\ucc28\ub294 RoF\ub97c \ub9de\uc544 \uace0\uac1d \uacbd\ud5d8 \uc911\uc2ec\uc758 \uc804\ubc29\uc704 \uacbd\uc601 \uc804\ub7b5\uc744 \ubcf8\uaca9\ud654\ud558\uba70 \ud310\ub9e4 \uc911\uc2ec\uc5d0\uc11c \uacbd\ud5d8 \uc911\uc2ec\uc73c\ub85c\uc758 \uace0\uac1d \uad00\ub9ac \uc815\ucc45 \uc804\ud658\uc744 \uac00\uc18d\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4. \uc804\uc2dc\uc7a5 \ub0b4 \uace0\uac1d \uc811\uc810\uc744 \ubcf4\ub2e4 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0, \uc0c1\ub2f4\ubd80\ud130 \uc778\ub3c4\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 \uacfc\uc815 \uc804\ubc18\uc758 \uc644\uc131\ub3c4\ub97c \ub192\uc77c \ubc29\uce68\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CXM\uc740 \uac01 \uc804\uc2dc\uc7a5 \ub0b4 \uace0\uac1d \uacbd\ud5d8\uacfc \uad00\ub828\ub41c \uc6b4\uc601 \uc804\ubc18\uc744 \ucd1d\uad04\ud558\uba70, \uace0\uac1d\uc774 \uc804\uc2dc\uc7a5\uc744 \ubc29\ubb38\ud574 \uc0c1\ub2f4\uacfc \uc2dc\uc2b9, \uacc4\uc57d, \uc778\ub3c4\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0\uc758 \uc804 \uacfc\uc815\uc744 \uad00\ub9ac\ud558\ub294 \uc5ed\ud560\uc744 \uc218\ud589\ud55c\ub2e4. \ub610, \ubaa8\ub4e0 \uc804\uc2dc\uc7a5\uc5d0\uc11c \ub192\uc740 \uc218\uc900\uc758 \uc77c\uad00\ub41c \uace0\uac1d\uacbd\ud5d8\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub3c4\ub85d \uc601\uc5c5 \ud504\ub85c\uc138\uc2a4\ub97c \uad00\ub9ac\ud55c\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d \uc751\ub300 \uacfc\uc815\uc5d0\uc11c \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uc9c0\uc5f0\uc774\ub098 \ud63c\uc120\uc744 \uc904\uc774\uace0, \uc0c1\ub2f4 \ud488\uc9c8\uacfc \uc751\ub300 \uc18d\ub3c4, \ud504\ub85c\uc138\uc2a4 \uc77c\uad00\uc131\uc744 \ub3d9\uc2dc\uc5d0 \uad00\ub9ac\ud558\ub294 \uc6b4\uc601 \uccb4\uacc4\ub97c \uad6c\ucd95\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uc131\uc790\ub3d9\ucc28\ub294 CXM \ub3c4\uc785\uacfc \ud568\uaed8 \uc9c1\uc6d0\ub4e4\uc758 \uace0\uac1d \uacbd\ud5d8 \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uae30 \uc704\ud55c \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc778 \uc2a4\ud0c0 \uac00\ub514\uc5b8 \ud504\ub85c\uadf8\ub7a8(STAR Guardian Program)\uc744 \uc6b4\uc601\ud55c\ub2e4. \uc2a4\ud0c0 \uac00\ub514\uc5b8 \ud504\ub85c\uadf8\ub7a8\uc740 \uace0\uac1d \uacbd\ud5d8\uacfc \ube0c\ub79c\ub4dc \uac00\uce58, \ud504\ub85c\uc138\uc2a4\ub97c \ud575\uc2ec \ucd95\uc73c\ub85c \uad6c\uc131\ub418\uc5c8\uc73c\uba70, \ud604\uc7a5 \uc911\uc2ec\uc758 \uc2e4\ubb34 \uad50\uc721\uc744 \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8 \uc804\ubb38\uac00\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uc721\uc131\ud558\uace0, \uc804\uc2dc\uc7a5 \uac04 \uc11c\ube44\uc2a4 \ud3b8\ucc28\ub97c \ucd5c\uc18c\ud654\ud558\uae30 \uc704\ud55c \ud45c\uc900\ud654\ub41c \uc2e4\ud589 \uae30\uc900\uc744 \uc815\ub9bd\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc640 \ud568\uaed8 \uace0\uac1d \uc751\ub300 \uc9c0\uc6d0 \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 \uace0\uac1d \uacbd\ud5d8 \uc9c0\uc6d0(Customer eXperience Assistant, CXA)\ub3c4 \ud568\uaed8 \ub3c4\uc785\ub41c\ub2e4. CXA\ub294 \uc804\uc2dc\uc7a5 \ubc29\ubb38 \uace0\uac1d \uc751\ub300\uc640 \uc6b4\uc601 \uc9c0\uc6d0\uc744 \ub2f4\ub2f9\ud558\uba70, CXM\uacfc \ud611\uc5c5\ud574 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc758 \ud488\uc9c8\uc744 \uc720\uc9c0\ud558\uace0 \ud604\uc7a5\uc758 \uc2e4\ud589\ub825\uc744 \ub192\uc774\ub294 \uc5ed\ud560\uc744 \ub9e1\ub294\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uc131\uc790\ub3d9\ucc28\ub294 \uc774\ubc88 CXM \ub3c4\uc785\uc744 \ud1b5\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \uc804\uc2dc\uc7a5 \uc6b4\uc601\uc758 \ud575\uc2ec \uae30\uc900\uc73c\ub85c \uc7ac\uc815\uc758\ud558\uace0, \uc9c0\uc810 \uac04 \ud3b8\ucc28 \uc5c6\ub294 \ud45c\uc900\ud654\ub41c \ud558\uc774\uc5d4\ub4dc \uc11c\ube44\uc2a4\ub97c \uad6c\ucd95\ud560 \ubc29\uce68\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uc131\uc790\ub3d9\ucc28 \uae40\ub9c8\ub974\ucf54 \ub300\ud45c\ub294 \u201cCXM, CXA\uc758 \uc9c1\ubb34 \ub3c4\uc785\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \uc644\ubcbd\ud55c \uc218\uc900\uc73c\ub85c \uace0\ub3c4\ud654\ud558\ub294 \ucd9c\ubc1c\uc810\u201d\uc774\ub77c\uba70 \u201c\ud55c\uc131\uc790\ub3d9\ucc28\ub9cc\uc758 \uace0\uac1d \uc5ec\uc815\uc758 \uc0c8 \uae30\uc900\uc744 \ub9cc\ub4e4\uc5b4 \ub098\uac00\uaca0\ub2e4\u201d\uace0 \ubc1d\ud614\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud55c\uc131\uc790\ub3d9\ucc28\uac00 19\uac1c \uc2e0\ucc28 \uc804\uc2dc\uc7a5\uc5d0 \uace0\uac1d \uacbd\ud5d8 \ucd1d\uad04 \ub9e4\ub2c8\uc800(Customer eXperience Manager, CXM)\ub97c \ub3c4\uc785\ud55c\ub2e4. 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