{"id":35266,"date":"2025-10-02T14:20:41","date_gmt":"2025-10-02T05:20:41","guid":{"rendered":"https:\/\/raceweek.co.kr\/?p=35266"},"modified":"2025-10-02T14:21:54","modified_gmt":"2025-10-02T05:21:54","slug":"%ed%95%9c%ea%b5%ad%ec%95%a4%ec%bb%b4%ed%8d%bc%eb%8b%88-%ed%95%9c%ea%b5%ad-%eb%b0%b0%ed%84%b0%eb%a6%ac-%ec%8b%a0%ea%b7%9c-bi-%ea%b3%b5%ea%b0%9c","status":"publish","type":"post","link":"https:\/\/raceweek.co.kr\/?p=35266","title":{"rendered":"\ud55c\uad6d\uc564\ucef4\ud37c\ub2c8, \ud55c\uad6d(Hankook) \ubc30\ud130\ub9ac \uc2e0\uaddc BI \uacf5\uac1c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc564\ucef4\ud37c\ub2c8\uadf8\ub8f9 \uc0ac\uc5c5\ud615 \uc9c0\uc8fc\ud68c\uc0ac \ud55c\uad6d\uc564\ucef4\ud37c\ub2c8\u321c\uac00 \ubc30\ud130\ub9ac \uc0ac\uc5c5 \uc2e0\uaddc BI(Brand Identity)\ub97c \uacf5\uac1c\ud558\uace0 \ube0c\ub79c\ub4dc \uacbd\uc7c1\ub825 \uac15\ud654\uc5d0 \ub098\uc120\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e0\uaddc BI\ub294 \uc870\ud604\ubc94 \ud68c\uc7a5\uc758 \ube0c\ub79c\ub4dc \ucca0\ud559\uc73c\ub85c \uad6c\ucd95\ud55c \uadf8\ub8f9 \ud1b5\ud569 \ube0c\ub79c\ub4dc \u2018\ud55c\uad6d\u2019(Hankook) \uc544\ub798 \ubc30\ud130\ub9ac \uc0ac\uc5c5\ub9cc\uc758 \uc0c8\ub85c\uc6b4 \ud0dc\uadf8\ub77c\uc778 \u2018\ucc28\uc9c0 \uc778 \ubaa8\uc158\u2019(charge in motion)\uc744 \uc801\uc6a9\ud588\ub2e4. \uadf8\ub8f9 \uace0\uc720\uc758 DNA\ub97c \uacc4\uc2b9\ud558\uba74\uc11c, \ubc30\ud130\ub9ac\ub97c \ucda9\ucc9c\ud55c\ub2e4\ub294 \ub73b\uc758 \u2018\ucc28\uc9c0\u2019\ub97c \ud65c\uc6a9\ud574 \u2018\uc5d0\ub108\uc9c0\u00b7\ud558\uc774\ud14c\ud06c\u00b7\ubbf8\ub798\u2019\ub77c\ub294 \uc0ac\uc5c5 \uc815\uccb4\uc131\uc744 \uc2e0\uaddc \ud0dc\uadf8\ub77c\uc778\uc5d0 \ub2f4\uc558\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc564\ucef4\ud37c\ub2c8\uadf8\ub8f9\uc740 \u2018\ud14c\ud06c\ub180\ub85c\uc9c0 \uc778 \ubaa8\uc158\u2019(technology in motion)\uc774\ub77c\ub294 \uc2ac\ub85c\uac74 \uc544\ub798 \ud55c\uad6d\ud0c0\uc774\uc5b4\uc564\ud14c\ud06c\ub180\ub85c\uc9c0\uc5d0\ub294 \u2018\ub4dc\ub77c\uc774\ube59 \uc774\ubaa8\uc158\u2019(driving emotion)\uc5d0 \uc774\uc5b4 \ud55c\uad6d\uc564\ucef4\ud37c\ub2c8\uc758 \ubc30\ud130\ub9ac \uc0ac\uc5c5\uc5d0\ub3c4 \u2018\ucc28\uc9c0 \uc778 \ubaa8\uc158\u2019\uc744 \ud0dc\uadf8\ub77c\uc778\uc73c\ub85c \uc801\uc6a9\ud558\uba70 \ube0c\ub79c\ub4dc \uc77c\uad00\uc131\uc744 \uad6c\ucd95\ud588\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc564\ucef4\ud37c\ub2c8 \ubc30\ud130\ub9ac \uc0ac\uc5c5\uc740 \ud0c0\uc774\uc5b4, \uc790\ub3d9\ucc28 \uc5f4\uad00\ub9ac \uc2dc\uc2a4\ud15c\uacfc \ud568\uaed8 \uadf8\ub8f9 \ud575\uc2ec \ub3d9\ub825\uc73c\ub85c\uc11c \uae30\uc220\ub825\uacfc \uacbd\uc7c1\ub825\uc744 \ud655\ubcf4\ud558\uba70 \ubbf8\uad6d, \uc720\ub7fd \ub4f1 \uae00\ub85c\ubc8c \uc8fc\uc694 \uc2dc\uc7a5\uc5d0\uc11c AGM \ubc30\ud130\ub9ac \uc81c\ud488 \ud310\ub9e4\uac00 \uc9c0\uc18d \uc131\uc7a5\ud558\ub294 \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\ub2e4. \ubbf8\uad6d \uad00\uc138 \uc601\ud5a5\uc5d0\ub3c4 \ud604\uc9c0 \uc0dd\uc0b0\uac70\uc810\uc744 \ud1b5\ud574 \uae00\ub85c\ubc8c \uc815\uc138\uc5d0 \uc720\uc5f0\ud558\uac8c \ub300\uc751\ud558\uace0, \uc720\ub7fd \uc2dc\uc7a5 \uacf5\ub7b5\uc5d0\ub3c4 \ub354\uc6b1 \ubc15\ucc28\ub97c \uac00\ud558\uace0 \uc788\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc564\ucef4\ud37c\ub2c8\ub294 \uae30\uc874 \u2018\ud55c\uad6d\u2019(Hankook)\uacfc \u2018\uc544\ud2b8\ub77c\uc2a4\ube44\uc5d1\uc2a4\u2019(ATLASBX) \ube0c\ub79c\ub4dc\ub85c \uc774\uc6d0 \uc6b4\uc601\ud588\ub358 \ubc30\ud130\ub9ac \ub77c\uc778\uc5c5\uc744 \uc9c0\ub09c\ud574\ubd80\ud130 \ud55c\uad6d\uc73c\ub85c \uc77c\uc6d0\ud654\ud588\uace0, \uc774\ubc88 \uc2e0\uaddc BI\ub97c \ud1b5\ud574 \ud55c\uad6d\uc758 \ud328\ubc00\ub9ac \ube0c\ub79c\ub4dc\ub85c\uc11c \uc785\uc9c0\ub97c \ub354\uc6b1 \uacf5\uace0\ud788 \ud558\uba70 \uc7ac\ub3c4\uc57d\uc758 \ubc1c\ud310\uc744 \ub9c8\ub828\ud55c\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2e0\uaddc BI\ub294 \ud55c\uad6d\uc564\ucef4\ud37c\ub2c8 \ud648\ud398\uc774\uc9c0\uc640 \uc804\uad6d \ub300\ub9ac\uc810 \ub4f1 \uc8fc\uc694 \uc628\/\uc624\ud504\ub77c\uc778 \uc811\uc810\uc5d0 \uc801\uc6a9\ub41c\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \uc2e0\uaddc BI\ub97c \ud65c\uc6a9\ud558\uc5ec \uc720\ud29c\ube0c \uc601\uc0c1 \ucf58\ud150\uce20 \uc81c\uc791, \ud574\uc678 \uc804\uc2dc\ud68c \ucc38\uc5ec \ub4f1 \uc18c\ube44\uc790 \uc811\uc810\uc744 \ub113\ud788\ub294 \ub3d9\uc2dc\uc5d0 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud655\uc7a5\ud558\uace0, \ud55c\uad6d\ud0c0\uc774\uc5b4\uc564\ud14c\ud06c\ub180\ub85c\uc9c0\uc640 \uacf5\ub3d9\uc73c\ub85c \ud55c\uad6d \ube0c\ub79c\ub4dc \ud1b5\ud569 \ub9c8\ucf00\ud305\ub3c4 \uc804\uac1c\ud560 \uc608\uc815\uc774\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc640 \ud568\uaed8 \uc2e0\uaddc BI\ub97c \uc55e\uc138\uc6cc \ud504\ub9ac\ubbf8\uc5c4 AGM(Absorbent Glass Mat) 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\uace0\uc720\uc758 DNA\ub97c \uacc4\uc2b9\ud558\uba74\uc11c, \ubc30\ud130\ub9ac\ub97c \ucda9\ucc9c\ud55c\ub2e4\ub294 \ub73b\uc758 \u2018\ucc28\uc9c0\u2019\ub97c \ud65c\uc6a9\ud574 \u2018\uc5d0\ub108\uc9c0\u00b7\ud558\uc774\ud14c\ud06c\u00b7\ubbf8\ub798\u2019\ub77c\ub294 \uc0ac\uc5c5 \uc815\uccb4\uc131\uc744 \uc2e0\uaddc \ud0dc\uadf8\ub77c\uc778\uc5d0 \ub2f4\uc558\ub2e4. \ud55c\uad6d\uc564\ucef4\ud37c\ub2c8\uadf8\ub8f9\uc740 \u2018\ud14c\ud06c\ub180\ub85c\uc9c0 \uc778 \ubaa8\uc158\u2019(technology 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